The Marketplace Opportunity and Its Risks
Selling on the major e-commerce marketplaces — Amazon, eBay, Etsy, Walmart Marketplace, and their international equivalents — provides access to the concentrated buying audiences that independent website development requires years to build from scratch. The Amazon marketplace whose search...
The Marketplace Opportunity and Its Trade-offs
Selling through established marketplaces — Amazon, Etsy, eBay, Walmart Marketplace, or category-specific platforms — provides immediate access to millions of active buyers without the traffic generation investment that a standalone e-commerce store requires. The buyer who arrives on Amazon...
